Classifying companies by industry can be tricky. Data providers have to tread a delicate balance between brevity and utility. Here at PitchBook, we go beyond just assigning an industry code like B2B or B2C, slicing our data with verticals ranging from 3D printing to adtech. To showcase one use of this feature, we found the total venture capital invested in key tech verticals in 2014, then broke it down by investors and the aggregate value of rounds they participated in. One trend that's exemplified is that a number of non-traditional VC firms have bet big on industry-disrupting startups.