TubeMogul, a provider of programmatic brand marketing, has added $10 million to its Series C round of funding, bringing the round total to $30 million. Based in Emeryville, CA, the company enables the execution of scalable digital video campaigns, while providing marketers with measurability and accountability. TubeMogul will use the capital to expand its footprint of programmatic buying of video advertising throughout Asia. The new investment was led by SingTel Innov8, with participation from Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures. The round’s previous $20 million raise was led by Northgate Capital.