In today’s marketplace, it’s not enough for a business to only offer great products and services, even with the right investors. Growing companies need a growing customer base, which requires great marketing. To that end, new providers of marketing software have been cropping up left and right, and VC investors have taken note. According to the PitchBook Platform, 157 Marketing Software companies headquartered in the U.S. have received VC financing since the beginning of 2012. Last year, the industry brought in a total of $957 million in VC financing spanning 155 deals—one of which amounted to $50 million. This year is shaping up to be another great year, with $269 million raised to date, spanning 23 deals—two of which exceeded Rocket Fuel’s impressive $50 million deal from last year in terms of deal amount. Infusionsoft closed a $60 million deal in early January, which was followed by a $75 million round for AppNexus later the same month.
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