Venture capitalists are a lot of things, but cold-hearted is not one of them—at least when it comes to romance-related deals. According to a search in the PitchBook Platform, investors have picked up the tab to the tune of $431 million of total capital for startups involved with weddings and dating. Apps like Coffee Meets Bagel (for dating), Avocado Software (for couples) and now Appy Couple (for weddings) have generated buzz in the bride world and beyond for their innovative ways of tying in tech with romance. This year especially, we've noticed a proliferation of online dating sites popping up and taking in venture funding, with 10 of the 14 wedding and dating related financings completed this year going to online dating platforms. Overall, very few of these financings have been at the later stage—only 17%—and deal count has been on the rise for the last couple years, data signaling a young and promising sector.