Heathcare analytics firm Verilogue has been acquired by Publicis Groupe. The company will become part of Publicis Healthcare Communications Group (PHCG). Verilogue's 31 employees will continue to be led by CEO and co-founder Jeff Kozloff and the company will maintain its brand name and current Horsham, PA headquarters.
Founded in 2006, Verilogue provides marketing insights and helps pharmaceutical companies determine how exam room dialogue can drive marketing strategies to be more relevant at every stage of commercialization. Edison Ventures backed Verilogue in 2007 with a $4 million investment.