Eyeview, a personalized online video ad platform, has received $15 million in financing from existing investor Marker. The company plans to continue its hiring push and expand its regional U.S. presence in Detroit, Chicago and Los Angeles. The funding will also be used to increase sales and marketing efforts in new shopper marketing and travel verticals, and to grow existing automotive and retail verticals. Eyeview, which is also backed by VC firms including Lightspeed Venture Partners, Innovation Endeavors and Gemini Israel Funds, has now raised over $35 million in funding to date. Its valuation increased from $3.5 million with a 2009 $1.75 million Series A round to $33 million after a 2013 $8.1 million Series C.