Video technology platform Genesis Media has closed a $10 million Series B funding round led by Blue Chip Venture Company, which was joined by Crown Predator Holdings. The funding, which includes $6 million in equity and a $4 million revolving credit facility, will support new product development and platform growth. Genesis Media previously raised $3 million of Series A funding led by Black Ocean in September 2012.
The company delivers video advertising to premium publishers by creating new advertising space in front of editorial content. It delivers video content through intelligent ad serving, assessing the "value" of each user to a publisher and determining when, how and if an advertisement is served to a user as they engage with a publisher’s site.