ViralGains, a company aiming to create authentic relationships between consumers and advertisers through online video, has raised $2.8 million in funding. The round was led by Hub Angels and included participation from Pallasite Ventures, Launch Capital and a host of individual investors. ViralGains works with ad agencies, brands and YouTube stars to get their videos watched and shared by the right audiences. It integrates targeting by thousands of human attributes, ad placements on native and social environments, and real-time reporting capability to generate positive returns on marketing investment. The company is using the funds to move into new markets—including Southern California, New York City and Chicago—and to grow the demand and supply sides of its business.