zulily, a daily deals site for moms, has filed to raise as much as $100 million through an initial public offering. The company plans to list its stock on the NASDAQ under the symbol ZU. With 2.2 million active customers, zulily reported a $2.4 million profit (compared to a loss a year ago) on sales of $272 million in the first half of 2013. Also, the company generated $214 of revenue per active user for the 12 months ended June 30, 2013, an 11% increase from the $193 of revenue per active user generated the year prior.
To date, zulily has raised over $137 million in VC funding from investors including Maveron (23.6% pre-IPO stake), August Capital (7.5%) and Andreessen Horowitz (7.3%), among others. An $85 million Series D financing round last year (led by Andreessen Horowitz) valued the company at nearly $1.1 billion.
For more on zulily’s IPO and to view an infographic on zulily’s deal history, click here.