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AdAdapted

Description

Developer of mobile advertising network that enables product placement. The company connects game publishers to advertisers and mobile users.

2012

Founded

PRIVATE

Status

11-50

Employees

Early Stage VC

Latest Deal Type

$303k

Latest Deal Amount

$1.93M

Total Amount Raised

Description

Developer of mobile advertising network that enables product placement. The company connects game publishers to advertisers and mobile users.

Website:

www.adadapted.com

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Network Management Software

Primary Office

330 East Liberty Lower Level Ann Arbor, MI 48104United States +1 (313) 744-3383
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AdAdapted Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

AdAdapted Investors (11)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Amherst FundVenture CapitalMinority000 0000000 0000
Ann Arbor SPARKAccelerator/IncubatorMinority000 0000000 0000
BELLE MichiganVenture CapitalMinority000 0000000 0000
BlackboxAccelerator/Incubator000 0000000 0000
Empower MediaMarketingCorporationMinority000 0000000 0000
Amherst Fund Venture Capital
Ann Arbor SPARK Accelerator/Incubator
BELLE Michigan Venture Capital
Blackbox Accelerator/Incubator
Empower MediaMarketing Corporation

AdAdapted Executive Team (4)

NameTitleBoard
Seat
Contact
Info
Michael PedersenCo-Founder, Chief Technology Officer, Chief Executive Officer and Board Member
Michael LiedtkeInterim Chief Financial Officer & Chief Operating Officer
Molly McFarlandDirector, Secretary, Co-Founder & Chief Marketing Officer
Megan LaCivitaDirector, Client Strategy
Michael Pedersen Co-Founder, Chief Technology Officer, Chief Executive Officer and Board Member
Michael Liedtke Interim Chief Financial Officer & Chief Operating Officer
Molly McFarland Director, Secretary, Co-Founder & Chief Marketing Officer
Megan LaCivita Director, Client Strategy

AdAdapted Board Members (3)

NameRepresentingRoleSinceContact
Info
Michael PedersenAdAdaptedCo-Founder, Chief Technology Officer, Chief Executive Officer and Board Member000 0000
Robert CellAdAdaptedBoard Member000 0000
Terese HunwickBELLE MichiganCo-Founder, General Partner & Member of Investment Committee000 0000
Michael Pedersen Co-Founder, Chief Technology Officer, Chief Executive Officer and Board Member AdAdapted
Robert Cell Board Member AdAdapted
Terese Hunwick Co-Founder, General Partner & Member of Investment Committee BELLE Michigan
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