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Adara Media

Description

Developer of an online audience targeting platform designed to provide actionable insights to help guide business planning from product development and marketing to business and communications strategies. The company's audience targeting platform uses proprietary data and audience segmentation and offers travel brands and advertisers a 360-degree view into their audience, based on real, proprietary customer data, enabling advertisers to personalize their offerings to reach specific audiences based on their buying habits.

2005

Founded

PRIVATE

Status

51-200

Employees

Series C

Latest Deal Type

$23M

Latest Deal Amount

$68.2M

Total Amount Raised

Description

Developer of an online audience targeting platform designed to provide actionable insights to help guide business planning from product development and marketing to business and communications strategies. The company's audience targeting platform uses proprietary data and audience segmentation and offers travel brands and advertisers a 360-degree view into their audience, based on real, proprietary customer data, enabling advertisers to personalize their offerings to reach specific audiences based on their buying habits.

Website:

www.adara.com

Formerly Known As

Opinimind

Ownership Status

Privately Held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Media and Information Services (B2B)

Other Industries

Database Software

Primary Office

1070 East Meadow Circle Palo Alto, CA 94303United States +1 (408) 876-6360
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Adara Media Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

Adara Media Investors (8)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
August CapitalVenture CapitalMinority000 0000000 0000
Baseline VenturesVenture CapitalMinority000 0000000 0000
Felicis VenturesVenture CapitalMinority000 0000000 0000
Morgenthaler VenturesVenture CapitalMinority000 0000000 0000
ONSET VenturesVenture CapitalMinority000 0000000 0000
August Capital Venture Capital
Baseline Ventures Venture Capital
Felicis Ventures Venture Capital
Morgenthaler Ventures Venture Capital
ONSET Ventures Venture Capital

Adara Media Executive Team (25)

NameTitleBoard
Seat
Contact
Info
Layton HanChief Executive Officer
Scott GarnerPresident, Data & Analytics
Charles MiCo-Founder, Chief Operating Officer & Chief Technical Officer
Vijay BobbaManaging Director, Asia-Pacific
Brandon MeyersChief Revenue Officer
Layton Han Chief Executive Officer
Scott Garner President, Data & Analytics
Charles Mi Co-Founder, Chief Operating Officer & Chief Technical Officer
Vijay Bobba Managing Director, Asia-Pacific
Brandon Meyers Chief Revenue Officer

Adara Media Board Members (6)

NameRepresentingRoleSinceContact
Info
Benjamin SchapiroQuestMark PartnersFounder & Partner000 0000
Gary LittleMorgenthaler VenturesPartner, Information Technology000 0000
Nicholas SuperinaQuestMark PartnersPartner000 0000
Rebecca Lynn JDMorgenthaler VenturesPartner, Information Technology000 0000
Shomit GhoseONSET VenturesPartner, Information Technology000 0000
Benjamin Schapiro Founder & Partner QuestMark Partners
Gary Little Partner, Information Technology Morgenthaler Ventures
Nicholas Superina Partner QuestMark Partners
Rebecca Lynn JD Partner, Information Technology Morgenthaler Ventures
Shomit Ghose Partner, Information Technology ONSET Ventures
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