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Adello

Description

Developer of a programmatic media-buying platform for mobile advertising. The company offers an intelligent real-time targeting platform, that analyses petabytes of data and also provides audience targeting, campaign results and insights. It also offers self-learning campaigns to achieve brand and direct-response objectives in diverse industries including retail, cars and financial services.

2008

Founded

PRIVATE

Status

11-50

Employees

2ndary - Private

Latest Deal Type

$2M

Total Amount Raised

2

Investors

Description

Developer of a programmatic media-buying platform for mobile advertising. The company offers an intelligent real-time targeting platform, that analyses petabytes of data and also provides audience targeting, campaign results and insights. It also offers self-learning campaigns to achieve brand and direct-response objectives in diverse industries including retail, cars and financial services.

Website:

www.adello.com

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Social/Platform Software

Other Industries

Database Software

Primary Office

555 Twin Dolphin Drive Suite 145 Redwood City, CA 94065United States
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Adello Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

Adello Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

Adello Investors (2)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Individual InvestorAngel (individual)Minority000 0000000 0000
Swisscom VenturesCorporate Venture CapitalMinority000 0000000 0000
Individual Investor Angel (individual)
Swisscom Ventures Corporate Venture Capital

Adello Executive Team (5)

NameTitleBoard
Seat
Contact
Info
Kendra BorregoChief Financial Officer
Mark ForsterChief Executive Officer and Co-Founder
Jana UhligCo-Founder, Chief Operating Officer & Board Member
Jan Stoess Ph.DVice President, Engineering and Co-Founder
Vanessa MarrVice President, Products & Marketing
Kendra Borrego Chief Financial Officer
Mark Forster Chief Executive Officer and Co-Founder
Jana Uhlig Co-Founder, Chief Operating Officer & Board Member
Jan Stoess Ph.D Vice President, Engineering and Co-Founder
Vanessa Marr Vice President, Products & Marketing

Adello Board Members (1)

NameRepresentingRoleSinceContact
Info
Jana UhligAdelloCo-Founder, Chief Operating Officer & Board Member000 0000
Jana Uhlig Co-Founder, Chief Operating Officer & Board Member Adello
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