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AdTheorent

Description

Provider of a machine learning platform created to offer intelligent predictive audience targeting services. The company's machine learning platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences, legacy targeting methods like geo-targeting, behavioral targeting and retargeting with innumerable data points, yielding superior precision and accuracy in finding any audience at scale, enabling its advertiser clients to reach to the right audience.

2011

Founded

PRIVATE

Status

51-200

Employees

PE Growth

Latest Deal Type

$4M

Total Amount Raised

5

Investors

Description

Provider of a machine learning platform created to offer intelligent predictive audience targeting services. The company's machine learning platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences, legacy targeting methods like geo-targeting, behavioral targeting and retargeting with innumerable data points, yielding superior precision and accuracy in finding any audience at scale, enabling its advertiser clients to reach to the right audience.

Website:

www.adtheorent.com

Formerly Known As

Simple Audience, adTheorem

Ownership Status

Privately Held (backing)

Financing Status

Private Equity-Backed

Primary Industry

Media and Information Services (B2B)

Other Industries

Business/Productivity Software
Vertical Market Software

Primary Office

315 Hudson Street 9th Floor New York, NY 10013United States +1 (646) 676-4760
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AdTheorent Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

AdTheorent Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

AdTheorent Investors (5)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
H.I.G. CapitalPE/BuyoutMinority000 0000000 0000
H.I.G. Growth PartnersGrowth/ExpansionMinority000 0000000 0000
Mogility CapitalVenture CapitalMinority000 0000000 0000
OmniCapital GroupVenture CapitalMinority000 0000000 0000
Verizon VenturesCorporate Venture CapitalMinority000 0000000 0000
H.I.G. Capital PE/Buyout
H.I.G. Growth Partners Growth/Expansion
Mogility Capital Venture Capital
OmniCapital Group Venture Capital
Verizon Ventures Corporate Venture Capital

AdTheorent Executive Team (15)

NameTitleBoard
Seat
Contact
Info
Anthony IacovoneCo-Founder, Chief Executive Officer & Board Member
Josh WalshCo-Founder & Executive Vice President, Business Development
Dogan AksoyCo-Founder & Executive Vice President, Operations
Scott RussoChief Operations Officer, Managing Partner and Board Member
James Lawson JDManaging Partner, Chief Legal Officer and Director
Anthony Iacovone Co-Founder, Chief Executive Officer & Board Member
Josh Walsh Co-Founder & Executive Vice President, Business Development
Dogan Aksoy Co-Founder & Executive Vice President, Operations
Scott Russo Chief Operations Officer, Managing Partner and Board Member
James Lawson JD Managing Partner, Chief Legal Officer and Director

AdTheorent Board Members (2)

NameRepresentingRoleSinceContact
Info
Anthony IacovoneAdTheorentCo-Founder, Chief Executive Officer & Board Member000 0000
Michelle McCarthyVerizon VenturesDirector000 0000
Anthony Iacovone Co-Founder, Chief Executive Officer & Board Member AdTheorent
Michelle McCarthy Director Verizon Ventures
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