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AudienceScience

Description

Provider of a platform for online marketing designed to equip ad buyers with the tools they need to reach their intended audience with the right message in true real-time. The company's platform offers a technology centric online marketing services which includes business intelligence, reporting services and audience delivery systems, enabling marketers with the intelligence and control to execute effective global campaigns.

2000

Founded

PRIVATE

Status

201-500

Employees

Series F

Latest Deal Type

$16.7M

Latest Deal Amount

$148M

Total Amount Raised

Description

Provider of a platform for online marketing designed to equip ad buyers with the tools they need to reach their intended audience with the right message in true real-time. The company's platform offers a technology centric online marketing services which includes business intelligence, reporting services and audience delivery systems, enabling marketers with the intelligence and control to execute effective global campaigns.

Website:

www.audiencescience.com

Formerly Known As

DigiMine, Revenue Science

Ownership Status

Privately Held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Media and Information Services (B2B)

Other Industries

Information Services (B2C)

Primary Office

1120 112th Avenue Northeast Suite 400 Bellevue, WA 98004United States +1 (425) 201-3900
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AudienceScience Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

AudienceScience Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

AudienceScience Investors (21)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
American ExpressCorporationMinority000 0000000 0000
ATEL VenturesCorporate Venture CapitalMinority000 0000000 0000
Cedar Grove InvestmentsVenture CapitalMinority000 0000000 0000
Deutsche BankInvestment BankMinority000 0000000 0000
Dot Edu VenturesVenture CapitalMinority000 0000000 0000
American Express Corporation
ATEL Ventures Corporate Venture Capital
Cedar Grove Investments Venture Capital
Deutsche Bank Investment Bank
Dot Edu Ventures Venture Capital

AudienceScience Executive Team (15)

NameTitleBoard
Seat
Contact
Info
Bill GossmanChairman & Chief Executive Officer
David de SimoneChief Operating Officer
Michael PeraltaChief Strategy Officer
Basem Nayfeh Ph.DChief Technology Officer
Pawan SadaranganiManaging Director, India Operation
Bill Gossman Chairman & Chief Executive Officer
David de Simone Chief Operating Officer
Michael Peralta Chief Strategy Officer
Basem Nayfeh Ph.D Chief Technology Officer
Pawan Sadarangani Managing Director, India Operation

AudienceScience Board Members (7)

NameRepresentingRoleSinceContact
Info
Allison GoldbergTime Warner InvestmentsSenior Vice President000 0000
Bill GossmanAudienceScienceChairman & Chief Executive Officer000 0000
John Cunningham IVJohn CunninghamAngel (individual)000 0000
Robert WardMeritech Capital PartnersCo-Founder & Managing Director000 0000
Steve Adams Ph.DSelfBoard Member000 0000
Allison Goldberg Senior Vice President Time Warner Investments
Bill Gossman Chairman & Chief Executive Officer AudienceScience
John Cunningham IV Angel (individual) John Cunningham
Robert Ward Co-Founder & Managing Director Meritech Capital Partners
Steve Adams Ph.D Board Member Self
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