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DNA Response

Description

Provider of turnkey order management, e-commerce and on-line marketing services to the direct response industry. The company provides sales services, enabling product marketers to engage potential customers in the online marketplaces while also providing order processing, fulfillment and customer service.

2011

Founded

PRIVATE

Status

11-50

Employees

Early Stage VC

Latest Deal Type

$1.44M

Latest Deal Amount

$5.3M

Total Amount Raised

Description

Provider of turnkey order management, e-commerce and on-line marketing services to the direct response industry. The company provides sales services, enabling product marketers to engage potential customers in the online marketplaces while also providing order processing, fulfillment and customer service.

Website:

www.dnaresponse.com

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Media and Information Services (B2B)

Other Industries

Business/Productivity Software

Primary Office

411 First Avenue South Suite 205 Seattle, WA 98104United States +1 (206) 995-8080
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DNA Response Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

DNA Response Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

DNA Response Investors (7)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Benaroya CapitalVenture CapitalMinority000 0000000 0000
Crawley VenturesVenture CapitalMinority000 0000000 0000
Daren NitzAngel (individual)Minority000 0000000 0000
Geoff EntressAngel (individual)Minority000 0000000 0000
iSherpa CapitalVenture CapitalMinority000 0000000 0000
Benaroya Capital Venture Capital
Crawley Ventures Venture Capital
Daren Nitz Angel (individual)
Geoff Entress Angel (individual)
iSherpa Capital Venture Capital

DNA Response Executive Team (8)

NameTitleBoard
Seat
Contact
Info
Ranjit MulgaonkarChief Executive Officer, President, Board Member & Co-Founder
Anuradha PhatarphodDirector & General Manager, India
Ted SloanChief Revenue Officer
Nathan GrimmDirector, Marketing & Product
Dana MulgaonkarVice President, Operations & Co-Founder
Ranjit Mulgaonkar Chief Executive Officer, President, Board Member & Co-Founder
Anuradha Phatarphod Director & General Manager, India
Ted Sloan Chief Revenue Officer
Nathan Grimm Director, Marketing & Product
Dana Mulgaonkar Vice President, Operations & Co-Founder

DNA Response Board Members (5)

NameRepresentingRoleSinceContact
Info
Jack RubinDNA ResponseBoard Member000 0000
Mark DiSalleSelfBoard Member000 0000
Patrick TerrellSelfBoard Member000 0000
Rick HennesseySelfBoard Member000 0000
Vipanj Patel JDiSherpa CapitalBoard Member000 0000
Jack Rubin Board Member DNA Response
Mark DiSalle Board Member Self
Patrick Terrell Board Member Self
Rick Hennessey Board Member Self
Vipanj Patel JD Board Member iSherpa Capital
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