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First Insight (Media and Information Services)

Description

Provider of software for retailers. The company provides virtual customer viewpoint that allows merchants and designers in product selections, forecast future item's sales, assess price points and evaluate the attributes of particular products and Active Customer Engagement, which helps to connect with customers directly through the social networking.

2007

Founded

PRIVATE

Status

51-200

Employees

Series D

Latest Deal Type

$14M

Latest Deal Amount

$24.8M

Total Amount Raised

Description

Provider of software for retailers. The company provides virtual customer viewpoint that allows merchants and designers in product selections, forecast future item's sales, assess price points and evaluate the attributes of particular products and Active Customer Engagement, which helps to connect with customers directly through the social networking.

Website:

www.firstinsight.com

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Application Software

Other Industries

Business/Productivity Software

Primary Office

2000 Ericsson Drive Suite 200 Warrendale, PA 15086United States +1 (724) 759-7141
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First Insight (Media and Information Services) Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

First Insight (Media and Information Services) Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

First Insight (Media and Information Services) Investors (3)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Adams Capital ManagementVenture CapitalMinority000 0000000 0000
Idea FoundryAccelerator/IncubatorMinority000 0000000 0000
Updata PartnersGrowth/ExpansionMinority000 0000000 0000
Adams Capital Management Venture Capital
Idea Foundry Accelerator/Incubator
Updata Partners Growth/Expansion

First Insight (Media and Information Services) Executive Team (11)

NameTitleBoard
Seat
Contact
Info
Gregory PetroChief Executive Officer, President, Board Member & Founder
James MaloneyChief Financial Officer
Matt MarshallChief Operating Officer
Kim HarrigalChief Technology Officer
Joe CallahanDirector, Marketing
Gregory Petro Chief Executive Officer, President, Board Member & Founder
James Maloney Chief Financial Officer
Matt Marshall Chief Operating Officer
Kim Harrigal Chief Technology Officer
Joe Callahan Director, Marketing

First Insight (Media and Information Services) Board Members (4)

NameRepresentingRoleSinceContact
Info
Gregory PetroFirst Insight (Media and Information Services)Chief Executive Officer, President, Board Member & Founder000 0000
James SocasUpdata PartnersGeneral Partner000 0000
Joel AdamsAdams Capital ManagementFounder & General Partner000 0000
Richard MarcusSelfBoard Member000 0000
Gregory Petro Chief Executive Officer, President, Board Member & Founder First Insight (Media and Information Services)
James Socas General Partner Updata Partners
Joel Adams Founder & General Partner Adams Capital Management
Richard Marcus Board Member Self
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