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Flite

Description

Provider of a creative management platform for brands for customized advertising delivery. The company has developed an all-in-one platform for creative professionals to design ads on live, interactive canvases, while giving marketers the ability to launch, manage, measure and optimize digital ad campaigns in real time, at scale.

2006

Founded

M&A

Status

51-200

Employees

M&A

Latest Deal Type

$63M

Total Amount Raised

Description

Provider of a creative management platform for brands for customized advertising delivery. The company has developed an all-in-one platform for creative professionals to design ads on live, interactive canvases, while giving marketers the ability to launch, manage, measure and optimize digital ad campaigns in real time, at scale.

Website:

www.flite.com

Formerly Known As

Widgetbox

Ownership Status

Acquired/Merged

Financing Status

Formerly VC-Backed

Primary Industry

Media and Information Services (B2B)

Other Industries

Multimedia and Design Software
Business/Productivity Software

Primary Office

One Kearny Building, 23 Geary Street 7th Floor San Francisco, CA 94108United States
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Flite Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

Flite Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

Flite Executive Team (6)

NameTitleBoard
Seat
Contact
Info
Caitlin HaberbergerChief Financial Officer
Melissa GreenbergChief Revenue Officer
Giles GoodwinCo-Founder, Chief Executive Officer & Board Member
Barbara LyonVice President, Business Operations
Matt PeakeVice President of Engineering
Caitlin Haberberger Chief Financial Officer
Melissa Greenberg Chief Revenue Officer
Giles Goodwin Co-Founder, Chief Executive Officer & Board Member
Barbara Lyon Vice President, Business Operations
Matt Peake Vice President of Engineering

Flite Board Members (3)

NameRepresentingRoleSinceContact
Info
Ali DiabSelfBoard Member000 0000
Giles GoodwinFliteCo-Founder, Chief Executive Officer & Board Member000 0000
Mitchell KertzmanHummer Winblad Venture PartnersManaging Director000 0000
Ali Diab Board Member Self
Giles Goodwin Co-Founder, Chief Executive Officer & Board Member Flite
Mitchell Kertzman Managing Director Hummer Winblad Venture Partners
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