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Flite

Description

Provider of software which allows for customized advertising delivery on digital devices. The company has developed the Flite Platform, which serves, updates and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. It also enables marketers to be agile, respond immediately to performance metrics and daily events by updating their paid media creatives with relevant content and functionality.

2006

Founded

PRIVATE

Status

51-200

Employees

Series D

Latest Deal Type

$3M

Latest Deal Amount

$63M

Total Amount Raised

Description

Provider of software which allows for customized advertising delivery on digital devices. The company has developed the Flite Platform, which serves, updates and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. It also enables marketers to be agile, respond immediately to performance metrics and daily events by updating their paid media creatives with relevant content and functionality.

Website:

www.flite.com

Formerly Known As

Widgetbox

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Application Software

Other Industries

Media and Information Services (B2B)
Social/Platform Software

Primary Office

One Kearny Building Seventh Floor San Francisco, CA 94103United States +1 (415) 992-5870
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Flite Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

Flite Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

Flite Investors (8)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Advance.netCorporate Venture CapitalMinority000 0000000 0000
General Catalyst PartnersVenture CapitalMinority000 0000000 0000
Harrison Metal CapitalVenture CapitalMinority000 0000000 0000
Hummer Winblad Venture PartnersVenture CapitalMinority000 0000000 0000
Iris Capital ManagementVenture CapitalMinority000 0000000 0000
Advance.net Corporate Venture Capital
General Catalyst Partners Venture Capital
Harrison Metal Capital Venture Capital
Hummer Winblad Venture Partners Venture Capital
Iris Capital Management Venture Capital

Flite Executive Team (6)

NameTitleBoard
Seat
Contact
Info
Caitlin HaberbergerChief Financial Officer
Chris DavisChief Revenue Officer
Giles GoodwinCo-Founder, Chief Executive Officer & Board Member
Matt PeakeSenior Director, Engineering
Barbara LyonVice President, Business Operations
Caitlin Haberberger Chief Financial Officer
Chris Davis Chief Revenue Officer
Giles Goodwin Co-Founder, Chief Executive Officer & Board Member
Matt Peake Senior Director, Engineering
Barbara Lyon Vice President, Business Operations

Flite Board Members (7)

NameRepresentingRoleSinceContact
Info
Ali DiabSelfBoard Member000 0000
Giles GoodwinFliteCo-Founder, Chief Executive Officer & Board Member000 0000
Jim GoetzSequoia CapitalPartner000 0000
Michael DearingHarrison Metal CapitalFounder000 0000
Mitchell KertzmanHummer Winblad Venture PartnersManaging Director000 0000
Ali Diab Board Member Self
Giles Goodwin Co-Founder, Chief Executive Officer & Board Member Flite
Jim Goetz Partner Sequoia Capital
Michael Dearing Founder Harrison Metal Capital
Mitchell Kertzman Managing Director Hummer Winblad Venture Partners
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