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Market Force Information

Description

Provider of customer experience information and insights for businesses in the United States. The company offers mystery shopping, direct customer feedback, on-site merchandising and analytic services. Its services also include Web, IVR, and CATI customer surveys; on-site audits, product merchandising, integrated reporting, competitive evaluations, CRI theatre checks, on-floor set up, and crisis management; and text mining and analysis, television retail insights, and training and rewards.

2005

Founded

PRIVATE

Status

201-500

Employees

Series B

Latest Deal Type

$15M

Latest Deal Amount

$67.4M

Total Amount Raised

Description

Provider of customer experience information and insights for businesses in the United States. The company offers mystery shopping, direct customer feedback, on-site merchandising and analytic services. Its services also include Web, IVR, and CATI customer surveys; on-site audits, product merchandising, integrated reporting, competitive evaluations, CRI theatre checks, on-floor set up, and crisis management; and text mining and analysis, television retail insights, and training and rewards.

Website:

www.marketforce.com

Formerly Known As

PRK Data

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Media and Information Services (B2B)

Primary Office

Post Office Box 270355 Louisville, CO 80027United States +1 (303) 402-6920
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Market Force Information Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

Market Force Information Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

Market Force Information Investors (6)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Boulder VenturesVenture CapitalMinority000 0000000 0000
Centennial VenturesVenture CapitalMinority000 0000000 0000
Delta-v CapitalGrowth/ExpansionMinority000 0000000 0000
Escalate Capital PartnersMezzanineMinority000 0000000 0000
Monitor Clipper PartnersPE/BuyoutMinority000 0000000 0000
Boulder Ventures Venture Capital
Centennial Ventures Venture Capital
Delta-v Capital Growth/Expansion
Escalate Capital Partners Mezzanine
Monitor Clipper Partners PE/Buyout

Market Force Information Executive Team (5)

NameTitleBoard
Seat
Contact
Info
Ray WalshChief Executive Officer
Jim RadcliffPresident Theatrical Services
Cheryl Flink Ph.DChief Strategy Officer & Chief Research Officer
Patrick GaulDirector, Program Development
Matt Nydell JDChief Legal Officer & Chief Development Officer
Ray Walsh Chief Executive Officer
Jim Radcliff President Theatrical Services
Cheryl Flink Ph.D Chief Strategy Officer & Chief Research Officer
Patrick Gaul Director, Program Development
Matt Nydell JD Chief Legal Officer & Chief Development Officer

Market Force Information Board Members (6)

NameRepresentingRoleSinceContact
Info
Bansi NagjiSelfBoard Member000 0000
Catharine MerigoldVista VenturesGeneral Partner & Co-Founder000 0000
Kyle LefkoffBoulder VenturesFounder & General Partner000 0000
Rand LewisCentennial VenturesManaging Director000 0000
Steven HalstedtCentennial VenturesCo-Founder & Managing Director000 0000
Bansi Nagji Board Member Self
Catharine Merigold General Partner & Co-Founder Vista Ventures
Kyle Lefkoff Founder & General Partner Boulder Ventures
Rand Lewis Managing Director Centennial Ventures
Steven Halstedt Co-Founder & Managing Director Centennial Ventures
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