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Placed

Description

Provider of location-driven insights and mobile advertisement intelligence. The company's platform allows brands, agencies, publishers and advertisement networks the ability to target location at scale, measure the offline impact of mobile advertisements and deliver insights into consumer behavior.

2011

Founded

PRIVATE

Status

51-200

Employees

Series B

Latest Deal Type

$10M

Latest Deal Amount

$13.4M

Total Amount Raised

Description

Provider of location-driven insights and mobile advertisement intelligence. The company's platform allows brands, agencies, publishers and advertisement networks the ability to target location at scale, measure the offline impact of mobile advertisements and deliver insights into consumer behavior.

Website:

www.placed.com

Formerly Known As

Sewichi

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Database Software

Other Industries

Media and Information Services (B2B)
Social/Platform Software

Primary Office

1601 Fifth Avenue Suite 1230 Seattle, WA 98101United States
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Placed Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

Placed Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

Placed Investors (5)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
IPG MediabrandsCorporationMinority000 0000000 0000
Madrona Venture GroupVenture CapitalMinority000 0000000 0000
Plug and PlayAccelerator/IncubatorMinority000 0000000 0000
Shane AtchisonAngel (individual)000 0000000 0000
Two Sigma VenturesVenture CapitalMinority000 0000000 0000
IPG Mediabrands Corporation
Madrona Venture Group Venture Capital
Plug and Play Accelerator/Incubator
Shane Atchison Angel (individual)
Two Sigma Ventures Venture Capital

Placed Executive Team (16)

NameTitleBoard
Seat
Contact
Info
David ShimFounder, Chief Executive Officer & Board Member
Eric FontinelleFinancial Controller
Eric WarddripDirector, Sales
Aaron JohnstonSenior Vice President, Sales
Jim WatsonSenior Vice President, Strategy & Operations
David Shim Founder, Chief Executive Officer & Board Member
Eric Fontinelle Financial Controller
Eric Warddrip Director, Sales
Aaron Johnston Senior Vice President, Sales
Jim Watson Senior Vice President, Strategy & Operations

Placed Board Members (3)

NameRepresentingRoleSinceContact
Info
David JoergTwo Sigma InvestmentsManaging Director000 0000
David ShimPlacedFounder, Chief Executive Officer & Board Member000 0000
Matt McIlwainMadrona Venture GroupManaging Director000 0000
David Joerg Managing Director Two Sigma Investments
David Shim Founder, Chief Executive Officer & Board Member Placed
Matt McIlwain Managing Director Madrona Venture Group
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