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Serena & Lily

Description

Provider of home decor products intended to offer furniture for bedroom, bathroom and living room. The company offers lifestyle brands in different categories such as bedding, furniture, rugs, windows, lighting, decor, gifts, bath, outdoor, paint and fabric by the yard, enabling customers to buy products of their own choice.

2003

Founded

PRIVATE

Status

51-200

Employees

Series E

Latest Deal Type

$42.9M

Latest Deal Amount

$67.1M

Total Amount Raised

Description

Provider of home decor products intended to offer furniture for bedroom, bathroom and living room. The company offers lifestyle brands in different categories such as bedding, furniture, rugs, windows, lighting, decor, gifts, bath, outdoor, paint and fabric by the yard, enabling customers to buy products of their own choice.

Website:

www.serenaandlily.com

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Home Furnishings

Other Industries

Specialty Retail
Internet Retail

Primary Office

10 Liberty Ship Way Suite 350 Sausalito, CA 94965United States +1 (866) 597-2742
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Serena & Lily Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

Serena & Lily Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

Serena & Lily Investors (5)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Battery VenturesVenture CapitalMinority000 0000000 0000
Forerunner VenturesVenture CapitalMinority000 0000000 0000
Lead Edge CapitalVenture CapitalMinority000 0000000 0000
MDC Dream VenturesCorporate Venture CapitalMinority000 0000000 0000
TriSpan PartnersOtherMinority000 0000000 0000
Battery Ventures Venture Capital
Forerunner Ventures Venture Capital
Lead Edge Capital Venture Capital
MDC Dream Ventures Corporate Venture Capital
TriSpan Partners Other

Serena & Lily Executive Team (4)

NameTitleBoard
Seat
Contact
Info
Lily KanterCo-Founder & Co-Chief Executive Officer
Philip NeriChief Financial Officer
Serena DuganCo-Founder & Chief Creative Officer
Lori GreeleyCo-Chief Executive Officer
Lily Kanter Co-Founder & Co-Chief Executive Officer
Philip Neri Chief Financial Officer
Serena Dugan Co-Founder & Chief Creative Officer
Lori Greeley Co-Chief Executive Officer

Serena & Lily Board Members (1)

NameRepresentingRoleSinceContact
Info
Kirsten GreenForerunner VenturesFounder & Managing Director000 0000
Kirsten Green Founder & Managing Director Forerunner Ventures
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