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Spongecell

Description

Provider of a creative management platform for digital advertising. The company's programmatic creative technology combines data processing and creative tools to build personalized advertisements for display, mobile and video.

2006

Founded

PRIVATE

Status

51-200

Employees

Later Stage VC

Latest Deal Type

$10.5M

Latest Deal Amount

$17.3M

Total Amount Raised

Description

Provider of a creative management platform for digital advertising. The company's programmatic creative technology combines data processing and creative tools to build personalized advertisements for display, mobile and video.

Website:

www.spongecell.com

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Business/Productivity Software

Other Industries

Media and Information Services (B2B)
Multimedia and Design Software

Primary Office

1460 Broadway 6th Floor New York, NY 10036United States +1 (212) 220-8995
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Spongecell Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

Spongecell Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

Spongecell Investors (9)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Brian RooneyAngel (individual)Minority000 0000000 0000
Crown Predator HoldingsVenture CapitalMinority000 0000000 0000
Eric SchmidtAngel (individual)Minority000 0000000 0000
Halo Venture PartnersVenture CapitalMinority000 0000000 0000
James PallottaAngel (individual)Minority000 0000000 0000
Brian Rooney Angel (individual)
Crown Predator Holdings Venture Capital
Eric Schmidt Angel (individual)
Halo Venture Partners Venture Capital
James Pallotta Angel (individual)

Spongecell Executive Team (10)

NameTitleBoard
Seat
Contact
Info
Benjamin KartzmanChief Executive Officer & Co-Founder
Andres MorónChief Financial Officer & Chief Operating Officer
Byron Ellis Ph.DChief Technology Officer
Thomas LynchDirector, Product UX
Anthony YamChief Product Officer & Co-Founder
Benjamin Kartzman Chief Executive Officer & Co-Founder
Andres Morón Chief Financial Officer & Chief Operating Officer
Byron Ellis Ph.D Chief Technology Officer
Thomas Lynch Director, Product UX
Anthony Yam Chief Product Officer & Co-Founder

Spongecell Board Members (3)

NameRepresentingRoleSinceContact
Info
Erik RasmussenSafeguard ScientificsSenior Vice President & Managing Director000 0000
Joseph RobinsonHalo Venture PartnersFounder and Senior Managing Partner000 0000
Mark MitchellSafeguard ScientificsVice President & Managing Director000 0000
Erik Rasmussen Senior Vice President & Managing Director Safeguard Scientifics
Joseph Robinson Founder and Senior Managing Partner Halo Venture Partners
Mark Mitchell Vice President & Managing Director Safeguard Scientifics
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