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SteelHouse

Description

Provider of a data-driven advertising software. The company provides a remarketing platform for advertisers to target and reach their visitors and customers. It also delivers and displays advertising data given by its customers, including logos, graphic files, links and other advertising materials through its advertisement delivery system.

2009

Founded

PRIVATE

Status

51-200

Employees

Series C

Latest Deal Type

$49M

Latest Deal Amount

$65.2M

Total Amount Raised

Description

Provider of a data-driven advertising software. The company provides a remarketing platform for advertisers to target and reach their visitors and customers. It also delivers and displays advertising data given by its customers, including logos, graphic files, links and other advertising materials through its advertisement delivery system.

Website:

www.steelhouse.com

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Media and Information Services (B2B)

Other Industries

Database Software

Primary Office

3644 Eastham Drive Culver City, CA 90232United States +1 (888) 978-3354
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SteelHouse Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

SteelHouse Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

SteelHouse Investors (12)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Baroda VenturesVenture CapitalMinority000 0000000 0000
Daher CapitalFamily OfficeMinority000 0000000 0000
Greycroft PartnersVenture CapitalMinority000 0000000 0000
Individual InvestorAngel (individual)Minority000 0000000 0000
Lighthouse Venture GroupVenture CapitalMinority000 0000000 0000
Baroda Ventures Venture Capital
Daher Capital Family Office
Greycroft Partners Venture Capital
Individual Investor Angel (individual)
Lighthouse Venture Group Venture Capital

SteelHouse Executive Team (11)

NameTitleBoard
Seat
Contact
Info
Sian Wang JDChief Financial Officer
Patrizio SpagnolettoChief Marketing Officer
Liz MartindaleArt Director
Daniel LarkmanDirector, Operations
Rex TerceroDirector, Performance Analytics
Sian Wang JD Chief Financial Officer
Patrizio Spagnoletto Chief Marketing Officer
Liz Martindale Art Director
Daniel Larkman Director, Operations
Rex Tercero Director, Performance Analytics

SteelHouse Board Members (3)

NameRepresentingRoleSinceContact
Info
Albert Wang Ph.DQualcomm VenturesInvestment Director000 0000
Dana SettleGreycroft PartnersCo-Founder & Partner000 0000
Jim AndelmanRincon Venture PartnersCo-Founder & Managing Partner000 0000
Albert Wang Ph.D Investment Director Qualcomm Ventures
Dana Settle Co-Founder & Partner Greycroft Partners
Jim Andelman Co-Founder & Managing Partner Rincon Venture Partners
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