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The Honest Company

Description

Provider of an online platform intended to offer baby and lifestyle products. The company's online platform offers a monthly subscription service for customized product bundles that include its branded lines of diapers, wipes, baby bath, skin-care and home-cleaning products through its website, enabling customers to buy the products of their own choice.

2011

Founded

PRIVATE

Status

201-500

Employees

M&A

Latest Deal Type

$1B

Latest Deal Amount

$222M

Total Amount Raised

Description

Provider of an online platform intended to offer baby and lifestyle products. The company's online platform offers a monthly subscription service for customized product bundles that include its branded lines of diapers, wipes, baby bath, skin-care and home-cleaning products through its website, enabling customers to buy the products of their own choice.

Website:

www.honest.com

Ownership Status

Privately Held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Personal Products

Other Industries

Internet Retail
Specialty Retail

Primary Office

12130 Millennium Drive 5th Floor Los Angeles, CA 90094United States +1 (310) 857-3020
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The Honest Company Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

The Honest Company Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

The Honest Company Investors (18)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Aeon FundsPE/BuyoutMajority000 0000000 0000
AllianceBernsteinAsset ManagerMinority000 0000000 0000
Bam VenturesVenture CapitalMinority000 0000000 0000
Brookside Equity PartnersPE/BuyoutMinority000 0000000 0000
Dragoneer Investment GroupVenture CapitalMinority000 0000000 0000
Aeon Funds PE/Buyout
AllianceBernstein Asset Manager
Bam Ventures Venture Capital
Brookside Equity Partners PE/Buyout
Dragoneer Investment Group Venture Capital

The Honest Company Executive Team (18)

NameTitleBoard
Seat
Contact
Info
Jessica AlbaCo-Founder
Chris Thorne JDChief Marketing Officer
Tania NichollsVice President, Corporate Controller
Jennifer RosenbergDirector, Marketing Communications
Christopher GaviganCo-Founder and Chief Purpose Officer
Jessica Alba Co-Founder
Chris Thorne JD Chief Marketing Officer
Tania Nicholls Vice President, Corporate Controller
Jennifer Rosenberg Director, Marketing Communications
Christopher Gavigan Co-Founder and Chief Purpose Officer

The Honest Company Board Members (6)

NameRepresentingRoleSinceContact
Info
Brian Lee JDThe Honest CompanyCo-Founder & Board Member000 0000
Dennis PhelpsIVPGeneral Partner000 0000
Eric LiawIVPGeneral Partner000 0000
Jeremy LiewLightspeed Venture PartnersPartner & Managing Director000 0000
Neil SequeiraGeneral Catalyst PartnersPartner000 0000
Brian Lee JD Co-Founder & Board Member The Honest Company
Dennis Phelps General Partner IVP
Eric Liaw General Partner IVP
Jeremy Liew Partner & Managing Director Lightspeed Venture Partners
Neil Sequeira Partner General Catalyst Partners
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