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The Trade Desk

Description

The Trade Desk Inc was incorporated in Delaware in November 2009. The Company is engaged in providing technology platform for ad buyers. It provides a self-service platform that enables clients to purchase and manage data-driven digital advertising campaigns using their own teams. The Company platform allows clients to manage integrated advertising campaigns across various advertising formats, including display, video and social, and on a multitude of devices, including computers, mobile devices and connected TV, an approach that it refers to as omnichannel.

2009

Founded

PUBLIC

Status

201-500

Employees

2ndary - Open

Latest Deal Type

$225M

Latest Deal Amount

$280M

Total Amount Raised

Description

The Trade Desk Inc was incorporated in Delaware in November 2009. The Company is engaged in providing technology platform for ad buyers. It provides a self-service platform that enables clients to purchase and manage data-driven digital advertising campaigns using their own teams. The Company platform allows clients to manage integrated advertising campaigns across various advertising formats, including display, video and social, and on a multitude of devices, including computers, mobile devices and connected TV, an approach that it refers to as omnichannel.

Website:

www.thetradedesk.com

Ownership Status

Publicly held

Financing Status

Formerly VC-Backed

Primary Industry

Media and Information Services (B2B)

Other Industries

Social/Platform Software

Primary Office

42 North Chestnut Street Ventura, CA 93001United States +1 (805) 585-3434
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The Trade Desk Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

The Trade Desk Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

The Trade Desk Investors (1)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Thomas FalkAngel (individual)Minority000 0000000 0000
Thomas Falk Angel (individual)

The Trade Desk Executive Team (21)

NameTitleBoard
Seat
Contact
Info
Jeff GreenCo-Founder, President, Chief Executive Officer and Board Member
Paul RossChief Financial Officer
Rob PerdueChief Operating Officer & Board Member
Dave PicklesChief Technology Officer & Co-Founder
Jason ShueVice President of Global Trading & General Manager of Trading
Jeff Green Co-Founder, President, Chief Executive Officer and Board Member
Paul Ross Chief Financial Officer
Rob Perdue Chief Operating Officer & Board Member
Dave Pickles Chief Technology Officer & Co-Founder
Jason Shue Vice President of Global Trading & General Manager of Trading

The Trade Desk Board Members (4)

NameRepresentingRoleSinceContact
Info
David WellsSelfBoard Member000 0000
Jeff GreenThe Trade DeskCo-Founder, President, Chief Executive Officer and Board Member000 0000
Kathryn FalbergSelfBoard Member000 0000
Rob PerdueThe Trade DeskChief Operating Officer & Board Member000 0000
David Wells Board Member Self
Jeff Green Co-Founder, President, Chief Executive Officer and Board Member The Trade Desk
Kathryn Falberg Board Member Self
Rob Perdue Chief Operating Officer & Board Member The Trade Desk
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