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True and Co

Description

Provider of an online platform for personalized bra shopping. The company takes an online quiz about the comfort and fit of existing bras and provides a personalized home try-on kit with shipping and returns facility.

2012

Founded

PRIVATE

Status

11-50

Employees

Series A

Latest Deal Type

$4M

Latest Deal Amount

$6M

Total Amount Raised

Description

Provider of an online platform for personalized bra shopping. The company takes an online quiz about the comfort and fit of existing bras and provides a personalized home try-on kit with shipping and returns facility.

Website:

www.trueandco.com

Ownership Status

Privately held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Internet Retail

Other Industries

Application Software
Specialty Retail

Primary Office

576 Natoma Street San Francisco, CA 94103United States +1 (888) 968-8783
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True and Co Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

True and Co Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

True and Co Investors (33)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
Andy WhiteAngel (individual)Minority000 0000000 0000
Babak YazdaniAngel (individual)Minority000 0000000 0000
Barbara Corcoran Venture PartnersVenture CapitalMinority000 0000000 0000
Ben LinAngel (individual)Minority000 0000000 0000
Chad ByersAngel (individual)Minority000 0000000 0000
Andy White Angel (individual)
Babak Yazdani Angel (individual)
Barbara Corcoran Venture Partners Venture Capital
Ben Lin Angel (individual)
Chad Byers Angel (individual)

True and Co Executive Team (6)

NameTitleBoard
Seat
Contact
Info
Michelle LamChief Executive Officer & Co-Founder
Beatrice PangDirector of Operations and Finance
Anda PhoHead of Marketing
Katherine MaldonadoHead, Merchandising Planning
Chris PouliotAdvisor
Michelle Lam Chief Executive Officer & Co-Founder
Beatrice Pang Director of Operations and Finance
Anda Pho Head of Marketing
Katherine Maldonado Head, Merchandising Planning
Chris Pouliot Advisor

True and Co Board Members (4)

NameRepresentingRoleSinceContact
Info
Aileen LeeCowboy VenturesBoard Member & Advisor000 0000
Eric ChinCrosslink CapitalBoard Observer000 0000
Joshua KopelmanFirst Round CapitalBoard Member000 0000
Pejman NozadPear (Venture Capital Services)Board Member & Advisor000 0000
Aileen Lee Board Member & Advisor Cowboy Ventures
Eric Chin Board Observer Crosslink Capital
Joshua Kopelman Board Member First Round Capital
Pejman Nozad Board Member & Advisor Pear (Venture Capital Services)
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