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Visible Measures

Description

Provider of content advertising technology designed to help advertisers to connect intelligently with audiences across mobile, video, social and display. The company specializes in measuring the consumption and distribution of internet videos. It includes VisibleSuite, which shows video publishers how their audiences interact with their content enabling brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising.

2005

Founded

M&A

Status

51-200

Employees

M&A

Latest Deal Type

$10M

Latest Deal Amount

$72.8M

Total Amount Raised

Description

Provider of content advertising technology designed to help advertisers to connect intelligently with audiences across mobile, video, social and display. The company specializes in measuring the consumption and distribution of internet videos. It includes VisibleSuite, which shows video publishers how their audiences interact with their content enabling brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising.

Website:

www.visiblemeasures.com

Ownership Status

Acquired/Merged

Financing Status

Formerly VC-Backed

Primary Industry

Business/Productivity Software

Primary Office

100 High Street 7th Floor Boston, MA 02110United States +1 (617) 482-0222
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Visible Measures Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

Visible Measures Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

Visible Measures Executive Team (6)

NameTitleBoard
Seat
Contact
Info
Jeff WakelyChief Financial Officer and Treasurer
Seraj BharwaniChief Analytics Officer
Perry ArnoldSenior Vice President, Engineering
Ron TachéSenior Vice President of Operations
Sarel MeirovichVice President, Sales
Jeff Wakely Chief Financial Officer and Treasurer
Seraj Bharwani Chief Analytics Officer
Perry Arnold Senior Vice President, Engineering
Ron Taché Senior Vice President of Operations
Sarel Meirovich Vice President, Sales

Visible Measures Board Members (1)

NameRepresentingRoleSinceContact
Info
Brian ShinSelfFounder, Chief Executive Officer and Board Member000 0000
Brian Shin Founder, Chief Executive Officer and Board Member Self
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