3 ways businesses can use private market data to find new clients
June 29, 2017
In the past, a solid business development strategy involved tapping your personal network and reaching out to a basic list of leads. Now, businesses that fail to develop more active, targeted ways to find new clients risk being outpaced by the competition. And without the right access or tools, the best opportunities—like the chance to work with startups or get in on the ground floor of emerging industries—lie out of reach.
But with the right data, businesses can find their way in. By tapping into the private capital markets—a $4.3 trillion market where non-publicly traded companies operate—businesses can find high-quality leads, reach contacts at the right time and build stronger relationships.
In this post, we’ll show you three ways your business can benefit from private market data. Take a look.
1. Optimize your strategy
Let experts do the work—and lead your business to promising prospects. Because private market investors are adept at identifying companies and industries poised for long-term success, businesses can leverage insight into portfolios and investment patterns to filter out second-rate opportunities and prioritize promising accounts, territories, verticals and more.
2. Find new clients faster
Financing events—like mergers, acquisitions, IPOs and more—indicate when a company is growing or transitioning. Since restructuring often calls for new products or services, financing events signal when a prospect is ready to invest in new resources or hire an outside expert or advisor. With in-depth data on these events, businesses can reach the right contact at the right time.
3. Build stronger relationships
Once investors own a stake in a company, they’re dedicated to its success. That’s why they frequently provide their portfolio companies with mentorship, tips and suggestions—including advice about who to work with and which products to adopt. By partnering with active investors to become their preferred vendor or advisor, businesses can consistently work with their portfolio companies and win clients well into the future.
If you’re looking for private market data that will help you do all the above, consider the PitchBook Platform—the best data source for business development.
And check out the guide below for more ways to use private market data.