PitchBook June 29, 2017
In the past, a solid business development strategy involved tapping your personal network and reaching out to a basic list of leads. Now, businesses that fail to develop more active, targeted ways to find new clients risk being outpaced by the competition. And without the right access or tools, the best opportunities—like the chance to work with startups or get in on the ground floor of emerging industries—lie out of reach.
But with the right data, businesses can find their way in. By tapping into the private capital markets—a $4.3 trillion market where non-publicly traded companies operate—businesses can find high-quality leads, reach contacts at the right time and build stronger relationships.
In this post, we’ll show you three ways your business can benefit from private market data. Take a look.
Let experts do the work—and lead your business to promising prospects. Because private market investors are adept at identifying companies and industries poised for long-term success, businesses can leverage insight into portfolios and investment patterns to filter out second-rate opportunities and prioritize promising accounts, territories, verticals and more.