Find new clients and grow your commercial real estate business
October 28, 2017
As a commercial real estate firm, it’s important to stay on top of market activity and company developments to remain competitive, but doing so can be intensive and time-consuming. You’ve built a strong network, but personal contacts can only take you so far. So how do you find new opportunities and ensure that you’re connecting with the right people?
With access to private market data, you can find new clients, build stronger relationships and inform your business development strategy. Read on to learn how PitchBook—the industry’s most comprehensive financial database—can help you.
The private markets and what they can do for your business
Unlike public companies that are openly traded on the stock markets, private companies can be much harder to understand. Because these companies are funded and mentored by private investors, determining what’s happening behind the scenes is challenging.
Two major types of private market investors include venture capital and private equity firms:
Venture capital firms primarily focus on investing in younger companies (like startups such as Lyft or Snap) and help them work toward profitability.
Private equity firms invest in or acquire more established businesses with proven ways of making money.
Getting insight into major financial activities—like when a company receives funding or takes on debt—can alert you to an important change in a company’s lifecycle.
How you can use private market data to your advantage
Find new clients. Proactively follow company growth and prioritize your most promising prospects based on employee count, valuations and financing history.
Enhance your network. Build business relationships with board members and executive teams—reach out using contact info including phone number, email address and LinkedIn profile.
Tap into the private markets. Form relationships with active venture capital and private equity firms that operate in your region—so they come to you when one of their portfolio companies needs a new office.
Inform your business development strategy. Identify high-growth regions and expanding companies by tracking the flow of capital across the private markets.
If you’re interested in learning more about how you can use the PitchBook Platform to ensure your firm is benefiting from private market data, request a free trial below.