An industry like energy, healthcare or information technology is broad. An industry vertical (also called a vertical market) is more specific, identifying companies that offer niche products or fit into multiple industries. Verticals are often new fields with promising companies that attract investors.
To help investors find opportunities, we categorize companies in our venture capital, private equity and M&A database by 27 verticals. Learn more about the verticals below, or check out the
company data we offer.
Agtech: Software and hardware systems that automate, manage and promote environmentally conscious farming—including wireless sensors to monitor soil, air and animal health; hydroponic and aquaponic systems; remote-controlled irrigation systems; aerial photo technology to analyze field conditions; biotech platforms for crop yields; data-analysis software to augment planting, herd, poultry and livestock management; automation software to manage tasks; and accounting software to track and manage expenses.
Artificial intelligence and machine learning: Technology that enables computers to autonomously learn, deduce and act. Systems with artificial intelligence and machine learning collect and store massive amounts of data and make decisions based on probability and statistical analysis. Applications of AI and machine learning include speech recognition, computer vision, robotic control and accelerating processes in the empirical sciences.
Audiotech: Software and hardware related to the music industry—including on-demand music services as well as audio technology like headphones, transmitters, and automobile, home and studio sound systems.
Autonomous cars: Vehicles that can sense their environment and navigate without human interaction as well as related technology that utilizes radar, lidar, GPS, odometry, and software and computer vision.
Ecommerce: Companies that sell products or facilitate the selling of products online—including online retailers, online marketplaces, social commerce, logistics and shipping for online retailers, and software providers and hosting services for online retailers.
Fintech: Technology that uses the internet, blockchain, software and algorithms to offer or facilitate financial services traditionally offered by banks (loans, payments, investments and wealth management). Fintech also includes software that automates financial processes or addresses core business needs of financial firms.
Marketing tech: Digital technology that automates and simplifies the marketing process—including tools for search engine optimization (SEO), customer analytics, customer relationship management (CRM), loyalty programs and applications that leverage social media to connect brands with consumers.
Robotics and drones: Mechanical devices that are automated or remote controlled—including machinery that performs repetitive tasks for manufacturing, machinery that performs precise tasks for surgery or semiconductor production, and unmanned vehicles.
Virtual reality: Software and hardware that immerse users in a three-dimensional, virtual world. Virtual worlds are created using wearable devices, such as head-mounted stereoptical displays or gloves with embedded sensors. Virtual reality also includes environments where users can interact with each other through computer-generated avatars.
Magic Leap Wearables and quantified self: Consumer products that track aspects of a user’s life (like mood, nutrition and activity). Data from these products can help users better understand their health, fitness, stress, sleep and more.