PitchBook Analyst Note: Nontraditional Investors in VC Are Here to Stay

More than ever before, investors that are not formally registered as pure-play VC firms have been participating in venture deals, and we believe their presence in and ultimate impact on the venture industry shows no sign of letting up anytime soon. In this analyst note, we explore the many categories of "nontraditional" investors and their varying motives for pursuing venture investment.