PitchBook Analyst Note: The Rise of Subscription Healthcare

Subscription healthcare gains traction

To improve the patient experience and reduce cost, a new crop of healthcare startups is offering membership-based payment structures rather than traditional fee-for-service-based billing.

Several startups in the niche sub-segment of the primary and specialty care landscape are investing in proprietary technologies, including member engagement software, risk prediction techniques, remote patient monitoring devices, and home visits.

Our recent analyst note on the topic details VC activity in the space, key direct-to-consumer providers, and why scalability will play a crucial role for the business model to generate profits.