AR/VR Market Map
Virtual and augmented reality (VR and AR) may seem like new phenomena, but these technologies have been around since the 80s, when government organizations like NASA harnessed them to simulate real-life experiences, while tech enthusiasts applied them to gaming and entertainment. Mainstream interest fizzled for some time as researchers developed the technology, but a resurgence in the last decade brought a wave of innovations and venture funding.
PitchBook's latest market map surveys the VR/AR and mixed reality (MR) global startups that have received the most venture funding, categorized into hardware and software segments, and then by end-user. For startups that span multiple segments or have multiple end-users, categorizations are based on our understanding of their primary use case or end-user.