FabKids, an e-commerce retailer of children’s apparel, has been acquired by the VC-backed company JustFab. Founded by serial entrepreneur Andy Moss and actress Christina Applegate, FabKids received venture funding prior to the acquisition from HillsVen Capital and individual investors, who will make their exit as the transaction comes to completion. JustFab is a subscription-based, online fashion styling service that allows users to browse a curated selection of goods based on personal taste and stylist recommendations. Investors in the acquiring company include Intelligent Beauty, Matrix Partners, Rho Ventures and Technology Crossover Ventures, among others. According to a press release, the acquisition “follows JustFab’s successful category expansion and will give FabKids access to the matured manufacturing, operations and marketing infrastructure of JustFab.”
