Accel-KKR Helps Finance Swiftpage Acquisitions
February 20, 2013- Share:
Accel-KKR, a technology-focused private equity firm, has agreed to help finance an acquisition for Swiftpage, a digital marketing platform provider for small business. Swiftpage will acquire two non-core businesses from The Sage Group, including its Sage ACT! contract management business and its SalesLogix customer relationship management business. Accel-KKR will acquire Sage Nonprofit solutions, its vertical software solutions provider for non-profit organizations. The acquisition and the new funding will help accelerate the Sage Group's strategy to delivery its digital marketing platform to small and medium-sized businesses worldwide. Based in Menlo Park and Atlanta, Accel-KKR invests primarily in software and IT-enabled businesses that are well-positioned for top-line and bottom-line growth, with a focus on middle-market companies. A group of partners that included Sage also helped finance the acquisitions.
Seller
The Sage Group
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