Media Services | Emeryville, CA | Corporate Acquisition
Adobe (NASDAQ: ADBE) has agreed to purchase TubeMogul (NASDAQ: TUBE), the provider of a digital advertising and analytics platform for brands and agencies, for $14 per share. That figure represents an 82.5% premium to TubeMogul's closing price on Wednesday. Founded in 2007, TubeMogul picked up about $45 million in venture funding from backers including Trinity Ventures and Bee Partners before raising $43.75 million in its 2014 IPO. Adobe ended the trading day down 3.5% on the news, at $104.08 per share.