AdviceIQ, an online directory of financial advisors and publisher of personal finance content and advisor rankings, has raised $5 million in early-stage VC financing from Penton Media and individual investors. The company will use the funds to expand its platform and grow its sales and marketing activities. AdviceIQ’s online platform lists pre-vetted financial advisors, in addition to featuring personal finance articles and advisor profiles. The New York-headquartered company also closed on a $2 million round in August 2011.
