Baird Capital, the direct private investment arm of Robert W. Baird, has promoted Gordon C.C. Liao and Yongshan Zhang to principal and Alex Kessel to vice president. Baird also announced that John DiGiovanni has rejoined the firm as a senior associate. Liao joined Baird in 2008, and focuses on investment opportunities in consumer products. Mr. Zhang also joined Baird in 2008 and works with its China Growth Equity fund. Mr. Kessel joined the firm in 2011 and works with its U.S. Private Equity fund. DiGiovanni, who originally joined as an analyst in 2007, will focus on investment opportunities in the business services, industrial and consumer products sectors.