Information Services | Tel Aviv, Israel | Acquisition
Product experience company Pendo has purchased Insert, the provider of a mobile engagement platform, in a bid to better track customer engagement across various devices. Founded in 2015, Insert previously raised $10 million in a 2016 Series A led by Battery Ventures. Pendo also counts Battery among its VC backers, as well as Spark Capital and Salesforce Ventures, among others. The company has raised more than $55 million in venture funding, including a $25 million Series C in July.