BrightRoll Quadruples Valuation after Agreeing to Yahoo Acquisition
November 13, 2014
BrightRoll, a VC-backed programmatic video advertising platform, has signed a definitive agreement to be acquired by Yahoo (NASDAQ: YHOO) for about $640 million. The company collects and analyzes hundreds of billions of data points monthly, enabling real-time decisions that drive ROI for advertisers; it expects to exceed $100 million in net revenues this year.
With all the talk about high burn rates recently, it's refreshing to see a company that doesn't have a spending problem. BrightRoll last raised just $1.2 million of funding in June; before that, you have to go all the way back to 2011, when the company raised $20.3 million of Series D funding at a $152 million valuation. That means that since its last significant fundraise, it has more than quadrupled its worth—good news for its investors, which include Trident Capital, SoftTech VC, Felicis Ventures and Scale Venture Partners, among others.
The acquisition, which will combine Yahoo's desktop and mobile video ad inventory with BrightRoll's platform and publisher relationships, is expected to close in 1Q 2015. It will mark the Internet giant's 15th VC-backed acquisition of 2014; other recent purchases include MessageMe, Luminate and Flurry. Take a look at the rest of Yahoo's VC-backed acquisitions and the details of each deal here.