Retail indoor location company ByteLight has raised $3 million of Series A funding from a group of investors including Flywheel Ventures, Motorola Solutions Venture Capital, the eCoast Angel Network, Sand Hill Angels and Google's Don Dodge. ByteLight is currently piloting its indoor location solutions, which enable retailers to deliver mobile coupons and redemptions to customers when they are at critical points in the buying cycle, like directly in front of products or at checkout. The new investment will allow the company to accelerate the deployment of its solutions to retail partners.
ByteLight emerged from stealth mode last year with $1.25 million in funding led by VantagePoint Capital Partners. That investment was earmarked for building the company's team, deploying at pilot locations and expanding its ecosystem of lighting partners.