Celeritas Management, a portfolio company of Palladium Equity Partners, has acquired ANC Sports Enterprises in an add-on acquisition. ANC provides marketing solutions for sports organizations and venues. Palladium formed Celeritas in 2008 to acquire complementary businesses in the sports, entertainment and marketing services industries.
Private equity firms have acquired 68 advertising-related companies since 2005, according to the PitchBook Platform. Like this deal, the majority of the deals in the sector have been add-on acquisitions. Some of the more active acquires have been ACON Investments-backed Magic Media and Compass Diversified Holdings-owned HALO. The consistency of around 9 add-on deals per year shows that the major strategy for private equity in the advertising sector has been consolidation, with growth through acquisitions playing a key role.