CVC puts finishing touch on $1.4B deal for PDC Brands
July 06, 2017
CVC Capital Partners has completed its previously announced purchase of PDC Brands, a provider of beauty and personal care products, from Yellow Wood Partners. At a sale price of roughly $1.43 billion, Yellow Wood will earn a staggering 12x return on its original 2012 investment, per AltAssets. The acquisition was bankrolled by CVC’s sixth flagship fund, which closed on almost $15 billion in 2013.
The deal also marks the biggest PE investment in the personal products sector in the US since at least 2008, per the PitchBook Platform. And it’s not even particularly close. Cerberus Capital Management last year dropped $605 million on Avon Products in a round that took the company's North American division private, but otherwise no PE-backed deal has topped the $500 million mark.