Digital marketing: What's working & what's not in 2017
April 07, 2017
By Michael Mothner, Founder & CEO, WPromote
The fast-paced digital marketing world continues to evolve at a breakneck pace. A scant three months into the year, and 2017 is already seeing the implementation of cutting edge ideas and tactics that will revolutionize the industry.
Facebook and Instagram are just two of the most high-profile tools of a digital marketer’s arsenal in 2017. New ad formats, targeting techniques, and online store fronts will yield more accurate attribution and higher return on investment, with retail brands seeing a 15:1 ROI with smart Facebook ad strategies. Effectively utilizing these new tools will encourage users to use their social media like ecommerce platforms.
Paid and organic search, email, and video marketing have also seen recent improvements. More than ever, programmatic advertising allows digital marketers to target and expand their ideal audience.
Due to the rapid pace of advancement, many once tried-and-true marketing techniques have now fallen by the wayside. Some of the more common pitfalls on the path to digital marketing success include writing content specifically for search engines and a lack of mobile investment. Ensure your digital marketing success by downloading the full whitepaper here. This article represents the author's views only and doesn't necessarily represent the views of PitchBook.