Elevation, FTV-backed MarketShare to be Acquired by Neustar
November 10, 2015
MarketShare Partners, a company backed by Elevation Partners and FTV Capital, has entered into an agreement to be acquired by Neustar (NYSE: NSR). The deal, expected to close in 4Q, is worth $450 million, or roughly $390 million after taking into account tax benefits from the transaction. MarketShare, a marketing analytics technology provider, generated $57 million in revenue for the 12 months ended September 30. In April 2013, the company announced an investment led by FTV Capital with participation from existing investor Elevation Partners and others.