FTC aims to block P&G's deal to buy women's razor startup
December 9, 2020
The FTC has sued to block Procter & Gamble's proposed deal to buy Billie, a VC-backed seller of razors and other women's beauty products. The agency alleges that the purchase could stifle competition in the women's razor market. In January, P&G announced plans to acquire the New York-based startup for an undisclosed sum. Billie was valued at $105 million in January 2019, according to PitchBook data, with backers including Serena Ventures and Female Founders Fund.