Chicago-based private investment firm Rock Gate Partners has announced the formation of Whitewater Brands to facilitate the acquisition of Collision Services and I.D.E.A. in partnership with management and Peninsula Capital Partners. Collision Services and I.D.E.A. provide administrative supplies, marketing materials and specialized equipment for collision repair and mechanical repair shops. Whitewater Brands also owns Sole Source, which provides marketing and administrative materials to the veterinary, construction and trucking industries. Rock Gate intends to expand Whitewater both organically and through add-on acquisitions of business-to-business marketing companies.
