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Investors Opt in with $7M for Optimal
January 23, 2013
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Social media marketing company
Optimal
has raised $7 million in Series B financing. Based in San Francisco, Optimal has developed a platform that allows businesses to understand audience data, as well as manage and optimize social advertising campaigns. Optimal is also part of
Facebook
’s Preferred Marketing Director program. The new funding came from a veritable army of investors, including
DoubleRock
,
The Social Internet Fund
,
Neu Venture Capital
,
Social Starts
,
Stonnington Group
,
Siemer Ventures
,
Signal Ventures
,
WGI Group
,
Warren Adelman
(GoDaddy’s former CEO), John Pappajohn,
James Altucher
and
Silicon Valley Bank
. Optimal will use the capital to expand its sales and marketing efforts and its engineering teams.
Optimal
Media and Information Services
San Francisco, CA
$7 million
Series B
Provider of a social media advertising and analytics platform
View details
Investors
DoubleRock Venture Capital
Neu Venture Capital
Siemer Ventures
Signal Ventures
Silicon Valley Bank
Social Starts
Stonnington Group
The Social Internet Fund
WGI Group
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Tags:
Private Equity,
Venture Capital
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