Investors Opt in with $7M for Optimal

Social media marketing company Optimal has raised $7 million in Series B financing. Based in San Francisco, Optimal has developed a platform that allows businesses to understand audience data, as well as manage and optimize social advertising campaigns. Optimal is also part of Facebook’s Preferred Marketing Director program. The new funding came from a veritable army of investors, including DoubleRock, The Social Internet Fund, Neu Venture Capital, Social Starts, Stonnington Group, Siemer Ventures, Signal Ventures, WGI Group, Warren Adelman (GoDaddy’s former CEO), John Pappajohn, James Altucher and Silicon Valley Bank. Optimal will use the capital to expand its sales and marketing efforts and its engineering teams.

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