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J.W. Childs Associates and BAML Capital Partners have agreed to sell Advantage Sales & Marketing to Apax Partners in a deal which reportedly values the sales and marketing agency at roughly $1.8 billion. ASM provides outsourced sales, marketing and merchandising services to manufacturers, suppliers and producers of consumer packaged goods and is being financially advised by Sawaya Segalas. The company has been backed by J.W. Childs and BAML since a $1.05 billion LBO in 2006.
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