Hyper Marketing, a Lake Capital-backed marketing agency, has been sold to Alliance Data Systems (NYSE: ADS) for $460 million. Hyper Marketing provides consumer brands with digital marketing, direct marketing, data, promotions, shopper marketing, Hispanic marketing and media buying and planning. Lake Capital launched the Hyper Marketing initiative with the 2006 acquisition of Haggin Marketing. The PE firm and company management then collaborated to build Hyper Marketing through acquisitions and organic growth into a full-service, multi-channel integrated marketing agency.
