General Merchandise Stores | Saint Petersburg, FL | Corporate Acquisition
Digital commerce company Liberty Interactive has agreed to purchase the 62% of multichannel retailer HSN (NASDAQ: HSNI) it does not already own in an all-stock transaction. The deal represents an equity value of $2.1 billion at a consideration of $40.36 per HSN share—a premium of 29% to its closing price Wednesday. Liberty Interactive already owns QVC and online retailer zulily; the addition of HSN to Liberty Interactive's portfolio will enhance QVC’s position as a video ecommerce retailer. Shares of HSN jumped more than 26% Thursday.